Hello friends! Do you still use business cards and are you happy with how they're working out? I personally used to hand them out until I realized how much of a waste of time and money they were.
I know you might be curious as to why I say that it's a waste of time and money but hear me out. I've often been asked for business cards during an event and almost always, I've given them out. But how often do you get a call back? I'd be lucky if i got a call for every time I give out a card. More often than not, business cards are discarded and thrown away. I typically hand out business cards towards the end of an event and by this time, they've probably had a few drinks already. Almost always, they either forget it at the table where they set it down or they forgot which pocket they've stored them in,
Instead of handing out my business cards, I ask potential clients for a way for me to reach out to them. I ask for their email or their phone number (if they're so inclined). I also ask them how soon they need a booth - a week, month, or even a year out.
Since I have their contact info, the likelihood of me reaching out to them is a lot higher than the other way around.
Here is an example of the last batch of cards that I ordered from Vista Print. While I have a few hundred left, I hardly hand these out any more.
Most of the time, people like having business cards so they appear credible to potential clients. While I can appreciate that thought, having a website and/or an active blog can show even better credibility to your audience. If you don't have a website or a blog, maybe now is the time to create one. If you have a domain, use your domain as your email address. Please don't ever use a Gmail account. Try to avoid using it as much as possible.
So what do I use instead? I use two things:
- Contact card on my phone
- QR code
Create a Contact Card
Creating a contact card on our phone is easy. Simply create your contact card with your photo, email, phone number, and website and you can share this instantly with your potential clients.
Create a QR Code
To be honest, it took me a while to actually understand the purpose and process of creating QR codes. After a lengthy amount of research, I decided to use a service to create static QR codes.
Static QR codes are QR codes that are (mostly) free and permanent. This type of QR code is not modifiable and therefore cannot change the data stored in the QR code.
Its uses include linking email addresses, URLs, texts, WIFI passwords, social media links such as Facebook, Instagram, YouTube, and Pinterest. Static QR codes hold three following features:
- It is a one-time purpose QR code.
- The data that can be stored is limited. If you use more information in generating a static QR code, the tendency of compromising the quality of the QR code is high.
Are business cards still relevant?
Not everywhere and not always. Business cards are still important and add authenticity to your business. However, they are not meant to be handed out without any thought.
So where do I stand?
We've all but ditched our business cards and have gone the QR code route these days. It's been at least a half a year now and we've found that it has a better ROI than giving out business cards.
The best part of my QR code is that not only does it have a link to my site, it also has links to where people can leave online reviews which is very important for all of us to constantly receive.
So that's it friends. Where do you stand with this issue? Do you still hand out business cards or do you use QR codes or maybe something else entirely different?
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